So you're interested in advertising your business online? Well, I've tried a few different services to advertise my business, and I've found that Google AdWords is the easiest and most cost-effective form of online advertising out there. Why is it better than Yahoo! Search Marketing?
Everyone uses Google! Where do you search online? Probably Google. Well, so do over 60% of the Internet users in the United States.
Google AdWords is easy to use even for people who aren't computer geeks. I set up my first advertising campaign in less than 10 minutes.
AdWords has the best "geo-targeting" feature. What's geo-targeting? It lets you only run your online advertising in a region you specify, like your city, state, zip code, or even your neighborhood! This is perfect for local businesses and advertisers like lawyers, contractors, etc.
It's only $5 to start advertising with AdWords and unlike Yahoo, you're only charged AFTER your advertising runs. With Yahoo, they make you pay upfront, so if you never get any clicks, you've got a bunch of cash sitting in your Yahoo Search Marketing account (that you'll probably forget about).
While Yahoo Search Marketing is also a good product, if you've never advertised online before, are a small business, or just want to advertise in your city, Google AdWords is probably the best product for you. You can always sign up for Yahoo later, but if you're just getting your feet wet, go with Google.
Click below to get more information and to start advertising your business on Google!